#Sunbreaks Campaign Exclusive Content Library
Tsogo Sun is a multinational hotel, gaming, and entertainment group.
The client wanted to optimize its seasonal campaign budget in order to come out with a library of Exclusive Content that would be able to service its marketing needs throughout the year.
The client needed crisp, approachable, clean lifestyle visual collateral showing families and friends having fun on holiday together at their hotels.
The monthly budgets were combined to enable one big production to service all the client’s needs for the year’s marketing collateral. The IAM team handled the entire production.
The project was affected over a 5-day shoot across 2 cities at 4 different hotels within the group as well as further holiday locations. The casting of 14 cast members, including children, family members, young adults, and older more professional-looking models were handled by the IAM casting team across the 2 cities. A stylist team, and hair and make-up artist ensured that all the models were looking their best.